Covalence is based on the principles of ‘Packaged Fractionality.’
The Essential Functions of Business
Any business, much less any brokerage, need to have access to all of the essential business functions in order to survive. Accounting, marketing, and management are probably the most essential, but today’s brokerage also requires a web and digital presence strategist, content creation, branding, and transactional coordination/compliance in order to be competitive.
The concept of the ‘Modular Corporation’ was introduced in the early 1990’s (Dell Computers is a great example) and is nothing more than Packaged Fractionality on a larger scale.
Without these services, a brokerage will always struggle to command a split and fee structure that justifies the brokerage’s existence. Furthermore, without providing a full menu of services to their agents, the brokerage will be susceptible to the loss of agents en masse who wish to associate with a brokerage who does offer a full menu of support services.
The Expense of Infrastructure
Yet, the cost of a full time accountant, a full time managing broker, a full time transactional manager and compliance officer and a full time marketing person who doesn’t just create print pieces, but can offer strategic direction, is a massive capital commitment. And very few mid-sized brokerages have the capital to commit to such an endeavor.
So what to do?
Package the Fractional Pieces
Buy pieces of each and bundle them together to create the right package for your firm.
We call it ‘Packaged Fractionality.’
The Covalence Team can provide you a piece — or a Fraction — of each function so that you don’t have to commit building the entire department from scratch. Our team can become your team for a small percentage of the cost of hiring — and managing — your own team. Why pay for a full time accountant and transaction coordinator when you can hire a fraction of ours?
It just makes sense.
Protect yourself and the agents who call your brokerage home by offering them all of the services that the larger brokers offer for a fraction of the price.