From Google Analytics to online search patterns to psychographic targeting, having the ability find value in the numbers is the new black when it comes to business.
That Which You Measure Can Be Improved
Our online lives have created the ability to record and follow behavior in ways that were unimaginable only a few years ago. And along with the rise in availability of data has come a decrease in the cost of the tools that analyze it.
When you measure your promotional investments you are able to properly allocate the finite resources that constrain us all.
Covalence can help you understand what you need to do let data help drive your decision making.