Sales is to Accounting as Apples are to Stationwagons
Salespeople make great accountants … said no one, ever.
The mindset of the accountant and the salesperson are about as different as can be, but for the Broker/Owner, accounting is now a daily event. And when the client calls, or the agents have questions, accounting is one of the first things that gets put off.
Show me a business where the accounting is lacking and I will show you a business that is in danger.
Good Accounting is Expensive …
… but bad accounting is even more so.
For the small Broker/Owner, accounting is one of the most time consuming activities imaginable — and incredibly hard to do. From escrow management to prompt commission payments, accounting is a core function of the business. Do it incorrectly and you will see your agents leave, your clients will scream and your broker’s license put at risk.
Financial Literacy is Critical
Cash flows, EBITDA, AP, AR, and ROI all are a part of the financial literacy that every business owner should understand. A business built on a solid accounting foundation is a business that understands who it is and where it is going.
Our team has managed complex organizations and can help you understand your business far better.